AI-Native Fractional CMO · B2B SaaS
A fractional CMO consultant who owns your growth — not just a deck.
Senior marketing leadership for your B2B SaaS, part-time — positioning, demand generation, and SEO/GEO — run with AI across the stack, for a fraction of a full-time CMO.
What you get
A fractional CMO owns marketing strategy and outcomes — not just tasks. Here's what that means in practice:
Positioning & messaging
A positioning that survives contact with real buyers — the foundation everything else compounds on.
A demand engine, not random acts
One repeatable channel that compounds (organic, content, SEO/GEO, or community) instead of scattered tactics.
SEO + GEO built in
Ranking on Google and getting cited in AI answers — a discipline most traditional CMOs aren't set up for.
Measurement that ties to revenue
Reporting that connects marketing to pipeline and revenue, so you stop guessing what's working.
Team direction
I direct your in-house marketers, agencies, and freelancers — so the strategy actually ships.
Why "AI-native" matters in 2026
Most fractional CMOs sell experience. An AI-native one sells experience plus throughput. The work that used to need a team — keyword research, competitor teardowns, drafting and fact-checking long-form content, building comparison pages, monitoring where your brand shows up in AI answers — now runs with one operator and AI in the loop, faster and cheaper.
The bigger shift is GEO (generative engine optimization): your buyers increasingly ask ChatGPT, Perplexity, and Google AI Overviews instead of scrolling ten blue links. Getting your company cited in those answers is a new, learnable discipline — and I build for it from day one, alongside classic SEO.
How it works
Diagnose
A focused audit of your positioning, funnel, channels, and data. We agree on the one or two levers that move the number.
Build the engine
We stand up positioning, the priority channel, and reporting — with AI doing the research-and-production grind.
Operate & compound
I run it part-time, direct the team, and iterate on what the data shows. You scale up or down around launches.
A good fit if…
- — You're a B2B SaaS / B2B tech company, seed to Series B.
- — You have product-market fit and real customers.
- — Marketing is run by a founder or a junior generalist.
- — You need senior strategy, but a full-time CMO is premature.
- — You'd rather pay for outcomes than headcount.
Not the right fit if…
- — You don't have product-market fit yet (fix that first).
- — You need execution hands, not leadership (hire a specialist).
- — You want someone to run ads against a brief, not own strategy.
FAQ
What is a fractional CMO consultant?
A fractional CMO consultant is an experienced chief marketing officer you engage part-time — usually one to three days a week on a monthly retainer — to own your marketing strategy and results, instead of hiring a full-time CMO.
How is a fractional CMO different from a marketing consultant?
A marketing consultant advises; a fractional CMO owns. As your fractional CMO I'm accountable for the strategy and the number — positioning, channels, the demand engine, and the team — not just a deck of recommendations.
What does 'AI-native' actually mean for my marketing?
AI is built into the workflow — research, content production and fact-checking, programmatic SEO and GEO, and reporting all run faster and cheaper. And your go-to-market is designed to win both classic search and AI-answer citations (ChatGPT, Perplexity, Google AI Overviews), not just one.
How much does a fractional CMO cost?
Engagements typically run $5,000-$15,000 per month depending on days-per-week and scope — a fraction of a full-time CMO's $250K-$400K/year loaded cost, with no hiring risk and the ability to scale up or down.
Who is this for?
B2B SaaS and B2B tech companies, roughly seed to Series B, that have product-market fit but no senior marketing leader — or a founder running marketing who has hit a ceiling and needs strategy plus execution.
Ready for senior marketing leadership without the full-time hire?
Let's talk about your positioning, your funnel, and the one lever that moves your number. Intro calls are free.
Book an intro call