Andrii Byzov

AI-Native Fractional CMO for B2B tech. Notes on GTM, proxies & web-data, and building a B2B SaaS to $15M+ ARR — currently CMO at DataImpulse.

Read the latest posts below, or connect on LinkedIn .

Featured

• AI Search for Problem and How-To Queries in B2B SaaS

  29 Jun, 2026

  For 36 problem and how-to B2B SaaS queries, AI and Google lean on expertise content and community, not product pages. 2026 GEO data, directional.

• The Full-Funnel Map of B2B SaaS AI Search

  28 Jun, 2026

  How Google and AI diverge across discovery, segment, comparison and pricing intent in B2B SaaS, synthesized from four original datasets.

• How AI's B2B SaaS Recommendations Shift by Buyer Segment

  28 Jun, 2026

  For 40 segment queries, AI recommends very different SaaS vendors for startups, small business and enterprise. Segment intent diverges most from Google.

• AI and Google for SaaS Pricing Queries: What Each Surface Shows

  28 Jun, 2026

  For 44 B2B SaaS pricing queries, AI and Google agree most (54% overlap), but vendor pages, Reddit and procurement sites split the surfaces. 2026 GEO data.

• AI vs Google for SaaS Comparison Queries: What Gets Cited vs Ranked

  27 Jun, 2026

  For 60 B2B SaaS comparison and alternative queries, AI cites 173 domains, Google ranks 229, and only 67 overlap. A 2026 GEO data read.

• GEO Is Not SEO: What AI Cites vs What Google Ranks (2026 Data)

  27 Jun, 2026

  For 148 B2B SaaS queries, AI cites largely different sources than Google ranks. Only 165 of 508 AI-cited domains overlap Google top 10.

• AI in B2B Marketing: 2026 Statistics

  27 Jun, 2026

  AI in B2B marketing statistics for 2026: adoption, use cases, ROI, budgets, content, skills, and risks, with named sources for every number.

• The AI Search Visibility Benchmark for B2B SaaS (2026)

  26 Jun, 2026

  An original benchmark of 1,055 AI citations across 148 B2B SaaS buyer queries in ChatGPT and Perplexity: what sources AI cites, and how fragmented it is.

• Claude Code Marketing Ops Playbook: Workflows I Run

  26 Jun, 2026

  A practitioner's Claude Code marketing playbook: turn CRM exports, Search Console data, call transcripts, and briefs into shipped B2B marketing assets.

• How to Hire a Fractional CMO: The Complete B2B SaaS Guide

  Updated: 25 Jun, 2026

  How to hire a fractional CMO for B2B SaaS: diagnosis, scope, AI-native evaluation, the advisor vs consultant vs CMO vs agency decision, 30/60/90, and red flags.

• The State of AI Search for B2B SaaS in 2026

  22 Jun, 2026

  A data report on how AI search is reshaping B2B SaaS buying in 2026: adoption, zero-click rates, AI referral traffic, and what the numbers mean for marketing.

• Claude vs Gemini vs ChatGPT for B2B Marketing (2026)

  Updated: 12 Jun, 2026

  A fractional CMO's field guide to Claude vs Gemini vs ChatGPT for B2B marketing in 2026: which model wins each job, with a task-by-task comparison.

• Fractional CMO Rates in 2026: What 20+ Sources Actually Charge

  11 Jun, 2026

  Aggregated fractional CMO rates from 20+ providers and pricing guides: US retainers, hourly rates, UK day rates, and what drives the spread. June 2026 data.

• How to Choose an AI-Native Fractional CMO (2026 Guide)

  6 Jun, 2026

  How to choose an AI-native fractional CMO in 2026: criteria, red flags, interview questions, and why they should route work across Claude, Gemini, and ChatGPT.

• What Is an AI-Native Fractional CMO? (B2B SaaS Guide, 2026)

  2 Jun, 2026

  A fractional CMO is a part-time chief marketing officer. An AI-native one runs your B2B SaaS GTM with AI across the stack. When to hire one, and what it costs.