Posts
All the articles I've posted.
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Claude vs ChatGPT for B2B Marketing Operators
Claude vs ChatGPT for the marketing operator's daily tasks: strategy synthesis, GEO research, ICP mining, campaign ops, analytics reasoning, and exec decisions.
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How I Run a B2B SaaS Marketing Function with Claude Code
A practitioner field guide to running a lean B2B SaaS marketing function with Claude Code: the weekly cadence, workflows, quality gates, and limits.
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Claude Code Marketing Ops Playbook: Workflows I Run
A practitioner's Claude Code marketing playbook: turn CRM exports, Search Console data, call transcripts, and briefs into shipped B2B marketing assets.
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What Is an AI CMO? Definition, When You Need One
Updated:An AI CMO is marketing leadership built around AI. What an AI CMO is, how it differs from a fractional CMO, when B2B SaaS needs one, and how to evaluate one.
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How to Hire a Fractional CMO: The Complete B2B SaaS Guide
Updated:How to hire a fractional CMO for B2B SaaS: diagnosis, scope, AI-native evaluation, the advisor vs consultant vs CMO vs agency decision, 30/60/90, and red flags.
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AI Demand Generation for B2B SaaS: A Practical Guide
AI demand generation sharpens targeting, message testing, and personalization at scale. Where AI helps, where humans own strategy, and how to measure it.