Posts
All the articles I've posted.
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llms.txt for B2B SaaS: What It Is and Should You Use It
llms.txt is a proposed standard for guiding AI crawlers to your key content. Here is what it does, what to put in it, and whether it is worth your time.
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What Is Share of Model? The New B2B Marketing Metric
Share of model measures how often AI engines mention and recommend your brand versus competitors. Here is what it is, why it matters, and how to track it.
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How to Choose a GEO Agency in 2026: A Buyer's Checklist
How to choose a GEO agency in 2026: what good generative engine optimization looks like, the questions to ask, red flags, and pricing you should expect.
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Zero-Click Demand Generation for B2B SaaS
As AI answers absorb the clicks, B2B SaaS demand has to be created without the visit. Here is what zero-click demand generation means and how to run it.
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Fractional CMO for Series A Startups: When It Makes Sense
Whether a Series A startup needs a fractional CMO in 2026: what the role does at this stage, when to hire one vs a full-time CMO, cost, and what to expect.
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Go-to-Market for EU B2B SaaS Founders Entering the US in 2026
A practical US entry playbook for EU B2B SaaS founders in 2026: what changes, the mistakes Europeans make, positioning, pricing, and how to time the move.