Posts
All the articles I've posted.
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Claude vs Gemini vs ChatGPT for B2B Marketing (2026)
Updated:A fractional CMO's field guide to Claude vs Gemini vs ChatGPT for B2B marketing in 2026: which model wins each job, with a task-by-task comparison.
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Fractional CMO for DevTools: Marketing to People Who Hate It
DevTools marketing runs on docs, community and AI-search answers, not campaigns. What a fractional CMO should actually do for a developer-tools company.
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Fractional CMO for Fintech: What Changes in Regulated Marketing
Hiring a fractional CMO for a fintech: compliance-shaped campaigns, trust assets, longer cycles, and the vetting questions that filter for regulated experience.
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Fractional CMO for Data Infrastructure Companies
Marketing proxies, APIs and data platforms is its own discipline: technical buyers, trust economics, AI-search distribution. What to look for in a CMO.
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The B2B SaaS Marketing Audit Checklist I Actually Use
A working B2B SaaS marketing audit checklist: positioning, funnel math, content and AI search, channels, sales alignment, stack. Copy it and run your own.
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The 90-Day Fractional CMO Plan Template (Week by Week)
A week-by-week 90-day fractional CMO plan template: audit, strategy, system, scale. What to expect, what to demand, and the deliverables at each gate.