Posts
All the articles I've posted.
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How to Monitor Your Brand in AI Answers
AI engines describe your brand to buyers, sometimes wrongly. Here is how to monitor what ChatGPT, Perplexity, Gemini, and AI Overviews say about you.
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How to Write Content for AI Search
AI engines lift answers, not whole pages. Here is how to write content that gets quoted and cited in ChatGPT, Perplexity, and AI Overviews.
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Demand Creation vs Demand Capture in B2B SaaS
Demand capture harvests existing intent; demand creation makes new intent. As AI answers absorb clicks, the balance is shifting. Here is how to think about both.
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Entity SEO for B2B SaaS: Why It Matters for AI Search
Entity SEO makes your company unambiguous to search engines and AI models. Here is what it is and why it is foundational for AI search visibility.
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Best Fractional CMO Services for B2B SaaS in 2026
An honest, by-use-case guide to the best fractional CMO services for B2B SaaS in 2026: firms, marketplaces, and independents, with clear selection criteria.
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How to Make Your Marketing Team AI-Native
Going AI-native is not about buying tools. Here is how to transform a marketing team around AI: workflows, roles, governance, and the human-in-the-loop line.