Posts
All the articles I've posted.
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Fractional CMO vs Interim CMO: What Is the Difference?
A fractional CMO is ongoing and part-time; an interim CMO is temporary and full-time. Here is how the two differ and which your B2B SaaS needs.
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How to Rank in Google AI Overviews: A B2B Guide
Google AI Overviews summarize answers above the results. Here is how AI Overviews pick sources and how B2B companies can earn a place in them.
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The State of AI Search for B2B SaaS in 2026
A data report on how AI search is reshaping B2B SaaS buying in 2026: adoption, zero-click rates, AI referral traffic, and what the numbers mean for marketing.
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Perplexity for B2B Marketing: Where It Fits in Your Stack
Perplexity is built for sourced research and is a rising AI answer engine. Here is how B2B marketers should use it and optimize to be cited in it.
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What Is Agentic Commerce, and What It Means for B2B SaaS
Agentic commerce is AI agents researching and transacting on a buyer's behalf. Here is what it is, where it is honestly headed, and how B2B SaaS should prepare.
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Best AI-Native Fractional CMOs for B2B SaaS in 2026
What to look for in the best AI-native fractional CMOs for B2B SaaS in 2026: the traits that separate real ones from labels, and how to vet them.