Posts
All the articles I've posted.
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How to Market to Developers Without Annoying Them
Developers distrust traditional marketing. Here is how to market dev tools to them: be useful, be technical, respect their time, and let the product speak.
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Schema Markup for AI Search: What Actually Helps
Schema markup helps machines understand your pages. Here is which structured data matters for AI search and how B2B companies should use it.
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The Cybersecurity Marketing Playbook for 2026
Marketing cybersecurity to technical, skeptical buyers without FUD. A practical 2026 playbook: positioning, proof, content, and demand for security and B2B SaaS.
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How to Appear in Perplexity: A B2B Citation Guide
Perplexity cites the pages it crawls and trusts. Here is how B2B companies get cited in Perplexity answers and earn high-intent visibility.
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Best AI Agents for Marketing in 2026, by Use Case
AI agents for marketing span content, research, outreach, and orchestration. Here is how to think about the categories and choose, without the hype.
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How to Get Cited by ChatGPT: A B2B Playbook
ChatGPT recommends vendors from what it reads and trusts. Here is how B2B companies earn citations and recommendations inside ChatGPT answers.