Tag: b2b-saas
All the articles with the tag "b2b-saas".
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A Day in the Life of an AI-Native Fractional CMO
How I actually operate as an AI-native fractional CMO: my weekly rhythm, GEO work, AI content engine with human gates, benchmarking, and a lean stack.
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How B2B SaaS Acquires: Free Trials and Freemium Dominate, But Sales-Gating Persists
How B2B SaaS acquires: a study of 37 vendor pricing pages finds 68% offer a free trial, 59% freemium, 68% sales-gated, and most run a hybrid motion.
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Usage-Based Pricing B2B SaaS: Still Only 1 in 3 Vendors
Usage-based pricing in B2B SaaS is still the minority: a study of 37 vendor pricing pages finds 32% usage-based vs 57% per-seat and 68% sales-gated.
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AI Skills by Marketing Role: Who Is Hiring for AI in 2026
AI skills by marketing role in 2026: demand gen leads at 50%, leadership lags at 20%, in a scrape of 180 US B2B job posts.
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GEO and AI-Search: The Marketing Skill Nobody Hires For Yet
GEO and AI-search appear in only about 4% of B2B marketing job posts while broad AI hits 33%, a white-space hiring gap in 2026.
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B2B SaaS Pricing Models 2026: 68% Still Hide Pricing
B2B SaaS pricing models in 2026: an original study of 37 vendor pricing pages finds 68% sales-gated, 68% free trial, 59% freemium, 57% per-seat, 32% usage.