Tag: gtm
All the articles with the tag "gtm".
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Usage-Based Pricing B2B SaaS: Still Only 1 in 3 Vendors
Usage-based pricing in B2B SaaS is still the minority: a study of 37 vendor pricing pages finds 32% usage-based vs 57% per-seat and 68% sales-gated.
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AI Skills by Marketing Role: Who Is Hiring for AI in 2026
AI skills by marketing role in 2026: demand gen leads at 50%, leadership lags at 20%, in a scrape of 180 US B2B job posts.
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B2B SaaS Pricing Models 2026: 68% Still Hide Pricing
B2B SaaS pricing models in 2026: an original study of 37 vendor pricing pages finds 68% sales-gated, 68% free trial, 59% freemium, 57% per-seat, 32% usage.
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AI Skills in B2B Marketing Jobs: 2026 Data
AI skills in B2B marketing jobs: a 2026 scrape of 180 US postings finds 1 in 3 mention AI, led by demand gen and content.
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AI in B2B Marketing: 2026 Statistics
AI in B2B marketing statistics for 2026: adoption, use cases, ROI, budgets, content, skills, and risks, with named sources for every number.
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What Is an AI CMO? Definition, When You Need One
Updated:An AI CMO is marketing leadership built around AI. What an AI CMO is, how it differs from a fractional CMO, when B2B SaaS needs one, and how to evaluate one.